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Prospect Pool

 

Find more of the right people and improve your return on investment with targeted new member recruitment activity based on Sport England market segmentation data.

 

Improve the response rates
 

Target addresses in your catchment areas with people that are most likely to respond to your marketing message, based on Sport England segmentation.

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Change all the images and text based on the Sport England profiles, to send even more targeted and relevant messages. E.g. Use different images for men and women, or change the style of language for older people.

 

 

Reduce costs of campaigns

Use digital print to send different information to people in different locations, combining campaigns for different centres into a single campaign to achieve economies of scale.

 

Ensure existing members are not mailed by de-duplicating them from the prospect address list.

 

Find more of the right people and improve your return on investment with targeted new member recruitment activity based on Sport England market segmentation data.

Sport England Segments

 

The Sport England characteristics webtool is an easy way to identify which types of people you should target your message at. It also gives you an idea of how many of these types of people live in your catchment area.

 

Sport England market segmentation identifies 19 types of adult in the English population, with detailed information on their propensity to participate in all sorts of sport and leisure activities.

 

Hertsmere case study

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