GDPR Data Refresh
The General Data Protection Regulation (GDPR) came into force on 25 May 2018. We can help you to regularly manage the cleanliness of your data, removing inaccurate and out of date information quickly and efficiently.
General Data Protection Regulation (GDPR)
25 May 2018.
As a data controller, you need to be confident that you are managing customer data as responsibly and safely as possible. Cascade3d is here to help. We can act as a 'data processor', working on your behalf to clean and manage personal information.
We offer three specialised services:
GDPR Data Refresh
They are all designed to help you comply with the principles of the Data Protection Act 1998 and with GDPR, by helping you identify erroneous data, bringing it up to date and enabling you to respecting customer requests to opt-out from direct marketing.
Your brand. Your image.
Sending out messages using incorrect names and addresses is not just embarrassing for your marketing department - it can have a negative impact on your brand image as a whole which will cost you time and money to correct.
Accurate data saves you money, here are just a few of the reasons why:
It reduces the cost of undelivered or returned mailings by identifying customers who have passed away or moved house, and suppressing them from receiving future communications.
It has a direct impact on response rates, campaign costs and consumer perception of your organisation.
It enables you to improve segmentation and data tagging opportunities - more sophisticated targeting means better results.
It enables much more accurate reporting and analytics.
Direct debits can be processed more easily and any anomalies corrected quickly helping with cashflow.
We use a sophisticated 'fuzzy matching' technique that runs across multiple databases using a variety of fields which means that if there are issues in your data, we are much more likely to find them.
Please contact us if you would like to know more.
Spring CLEAN. Fresh. Tidy.