Your brand. Your image.

Sending out messages using incorrect names and addresses is not just embarrassing for your marketing department - it can have a negative impact on your brand image as a whole which will cost you time and money to correct.

​

Accurate data saves you money, here are just a few of the reasons why:

​

• It reduces the cost of undelivered or returned mailings by identifying customers who have passed away or moved house, and suppressing them from receiving future communications.

• It has a direct impact on response rates, campaign costs and consumer perception of your organisation.

• It enables you to improve segmentation and data tagging opportunities - more sophisticated targeting means better results.

• It enables much more accurate reporting and analytics.  

• Direct debits can be processed more easily and any anomalies corrected quickly helping with cashflow.

​

We use a sophisticated 'fuzzy matching' technique that runs across multiple databases using a variety of fields which means that if there are issues in your data, we are much more likely to find them.

​

Please contact us if you would like to know more.