Retention - how to put the plug back in

Craig Campbell, Aug 2015

 

Did you know that, on average, our industry loses over 60% of its members every year?  

 

If you're struggling to retain customers, come along to one of our exclusive events this October

to find out how to put the plug back in and stop members (and their money) draining away.

 

You’ll discover:

• How to use data to find out what’s really happening

• What are the key reports you need

• Why you need to get back to basics with product knowledge

• How to take fitness training to the next level

• How to use personality profiling to transform relationships

• How to turn negatives into positives

• What a customer safety net is (and why you need one)

• When to involve different members of your team to achieve the best results

• What to do if you don’t have enough staff

• How to set and achieve long term retention targets

 

 

During the day, we’ll share best practice tips from within the leisure industry and demonstrate how to uncover the key information which will make all the difference to your bottom line.  And that’s not all.  We’ll also be joined by the teams from ProInsight and FitLinxx.  ProInsight will be looking at the member journey from the customer's perspective and FitLinxx will be showing how wearable tech could revolutionise your retention figures.

 

Our interactive workshops are full of ideas that you can implement as soon as you get back to the office, but don’t just take our word for it:

 

“Hard to improve on a tremendous session”

“Excellent presentations and interaction was encouraged”

“An excellent day and really worth the 300 mile round trip, thanks Craig”

“The session ran really well.  Good content, good speakers - very interesting, good venue (& local), great lunch & refreshments - well done”

“The course was well delivered, clear and concise. Overall a good use of my time and feel I have benefited from attending. Thank you”

"Excellent. It covered everything to make our campaigns a success and also was a healthy kick up the bum for stuff we aren't doing and should be!!"

"The pacing, timings, content and delivery were excellent"

"Well presented and I gained a lot of information"

"Craig was an excellent and very uplifting and motivational speaker" "The presentation was lively and easy to follow"

 

So, for all the tools and techniques you need to retain more members this year, please join us at one of the following venues:

 

• Tuesday 6th October (South West) - Thornbury Leisure Centre, Alveston Hill, Thornbury, South Gloucestershire, BS35 3JB

 

• Wednesday 7th October (South East) - Sportspace Hemel Hempstead - Park Road, Hemel Hempstead, Hertfordshire, HP1 1JS

 

• Thursday 15th October (Scotland) - Barrhead Foundry, Main St, Barrhead, East Renfrewshire, G78 1SW

 

• Wednesday 21st October (Midlands) - Abraham Darby Sports & Leisure Centre, Ironbridge Rd, Madeley, Telford, Shropshire TF7 5HX

 

• Tuesday 27th October (North) - John Charles Centre for Sport, Middleton Grove, Leeds, LS11 5DJ

 

All sessions run from 9.30am – 3pm.  Lunch is included and there will be plenty of opportunities to network with fellow leisure industry professionals.

 

These sessions are aimed at Chief Executives, Business Development Managers, Heads of Fitness, Heads of Customer Service, Fitness Managers, Heads of Operations and Marketing Managers.  To book your place, please contact us.